Well we're movin' on up!
It's probably a really good thing that this is a blog post and not a video. Trust me, you do NOT want to hear me singing the theme song to the Jeffersons. You're probably wondering why I'd be singing the theme song anyway (besides the fact that the show was awesome.)
To be truthful, the answer is a little long, but I'll try to condense as much as possible. I'm referencing the song regarding my exodus from Facebook. My history with Facebook never really boded well for a long term relationship. When friends started badgering me with invites to join Facebook in 2004, I had no idea what was going on. I joined and then quickly realized that this really wasn't for me. I kept watching people post the most inane things and I didn't really enjoy the interaction. I disabled my account less than 6 months in. My husband, however, fell in love with the platform and was extremely active. Fast forward several years as I developed a passion for photography and started considering starting a photography business. Almost universally, the "conventional wisdom" was that I would HAVE to rejoin Facebook, start announcing that a business was forthcoming and start a business page. Hopefully, all of my friends would like the business page and I'd be off to the races.
The thing is, all of that work to build a community on Facebook went down the tubes when the algorithm for businesses changed. Where my business page was once a place where I could share my work, ask questions and work to create compelling content for my feed and know that the people who liked my page would see it, it became an echo chamber. I used to get tons of views on every post. Now, if I get 40, it's an awesome day. And why? Because Facebook proved itself to be an ineffective marketing tool; so much so that General Motors notoriously pulled their Facebook advertising budget. To overcome the loss of large advertising dollars, Facebook created a policy that limits the number of your fans that see your post. Depending on their response, that dictates how many others will see it. If you want your "likers" to see your post...you pay for it. If you want new likes? You're going to pay for that too. The only way to ensure that all your likes see your post is to "boost" it. Many small business owners, myself included, did pay. We paid for boosts and ads, hoping to re-engage our audience.
Gradually, it became clear that this was not an effect means of managing our communication with clients. Right underneath our noses, there was another social platform that offered a lot more benefit. Google + was Google's answer to Facebook with a little more benefit as a business. Firstly, Google doesn't decide what ends up in your feed, YOU do. You choose your circles and customize your engagement. As a business owner, I can create a more organic experience for my followers. My activity on Google + also greatly improves my SEO (search engine optimization). Facebook only feeds into...you guessed it! Facebook.
So I'm moving on up, to Google +. I've found a community I actually like interacting with, where engagement actually means something. If you love Facebook, go for it. For those personal posts, it's become so much a part of the culture that I think few consider anything else. For some, it's what makes them feel connected, and I respect that. If it's not your thing, or your a business that's looking for more, check out Google +. Or do both. You know what they say about putting all of your eggs in one basket. If you click on the photo below and add me to your circle, I promise to add you to mine!
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